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Vince McMahon recently announced plans to sell a controlling stake in WWE to Endeavor in a merger with mixed martial arts firm UFC. The merger was announced on Monday, 3 April 2023, as part of a deal with Endeavor Group Holdings Inc, the parent of the popular UFC mixed martial arts franchise. Endeavor will own a 51% stake in the new company, while WWE shareholders will have the remaining 49%. The deal values WWE at $9.3 billion and UFC at $12.1 billion, creating a $21.4 billion sports entertainment company.
Ari Emanuel, the CEO of Endeavor, will also be the CEO of the new company. Vince McMahon, the executive chairman of WWE, will also be the executive chairman of the new company.