Case Study: Cable & Wireless

"NewsNow has been one of the most responsive suppliers I've worked with. We have never had any issues, either technical or otherwise that haven't been sorted out swiftly and efficiently"

- Katie Hadgraft, group internal communications manager, Cable & Wireless

Customer Need

Cable & Wireless required news about the company, telecoms and the ISP industry to be posted on its intranet. This was needed to keep all staff up-to-date with the main issues regarding these sectors.


Three newsfeeds, based on keywords or phrases that Cable & Wireless provided, fully integrated into the Cable & Wireless intranet.

  1. Monitored mentions of "Cable & Wireless" within headlines
  2. Monitored any mention of key competitors and key phrases: Voice over IP, Voice over Internet Protocol within the full text of the online world press. It also looks for any article mentioning "telecoms, telecom, telecommunications" twice within the full text
  3. Monitored any mention of ISP, Internet Service Provider, ISPA, ISPs, Internet Service Providers, VoIP, Voice over IP, Voice over Internet Protocol, and key competitors, within the headlines

What Katie Hadgraft, group internal communications manager, Cable & Wireless had to say

What were you using before NewsNow?

Before NewsNow we didn't have an external newsfeed on the intranet.

What made you consider the service?

When we launched our new intranet, part of the user acceptance testing feedback was a request for real time external news of some sort.

Did you shortlist other options?

We considered all sorts of options, including having a dedicated resource in house that would extract relevant news from the existing press cuttings service and post this on the web. The issue we kept coming up against was copyright liability - plus we really couldn't justify any one person spending that much time on compiling that sort of information.

How did you specify what you wanted?

We knew we wanted something simple, in real time, that was compatible with our systems, and that somehow got round the copyright problem. We also wanted the capability to remove unsuitable news if needed (sometimes headlines that are nothing to do with Cable & Wireless or our industry slip through the net).

What other considerations were in play?

Cost - it needed to demonstrate value for money.

Can you describe who benefits and how?

All employees benefit from the Industry newsfeed - it's one of the most used parts of the intranet. It demonstrates that Cable & Wireless has an open comms policy. It's particularly useful for people who need to know what's happening in the industry as a specific part of their job (the sales force, customer facing teams, the corporate comms team etc).

What difference is it making to your news monitoring?

We still use a press cuttings service but the cuttings are subject to copyright and so don't get distributed widely around the company - this is available to everyone.

How much has it been adapted since installation?

We've adapted the way that it behaves internally since launch so we now have separate links to ISP news, Telecoms news and Cable & Wireless news

Where do you see it going from here?

We're hoping to extend the archive so news stays up longer (although we're aware there's always the risk of links breaking at that stage).

NewsNow has been one of the most responsive suppliers I've worked with. We have never had any issues, either technical or otherwise that haven't been sorted out swiftly and efficiently.

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