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— Gidon Freeman, PR Week
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— Laura Walden, Sports Features Communications
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— Samantha Bridge, Communications Manager at Cambridge International Examinations
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— Nick Agarwal, Asda Group
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— Thomas Yocum, National AIDS Trust
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— Victoria Wright, Brita Water Filters Ltd
"It was only because it showed up on my email alert from NewsNow that we were aware of an embargoed story of ours going out a week early on the website of an unnamed large northern regional newspaper. We were initially devastated, because lots of time and money had been dedicated to what was, in effect, our biggest story of the year.However, having been warned, we were able to ascertain that the story had not been printed in the paper itself, that it was pulled from the website immediately and that damage was absolutely minimised. This one incident was worth every penny of our subscription to NewsNow."
— Ben Harding, Help the Aged
"We used the NewsNow service to monitor online reporting of the deal struck between the UK & European independent record sectors and Napster. The service was impressive, and picked up reports from those sites we were aware of, plus some that we didn't know existed. The email alert system is also very efficient. I would be happy to recommend this to any organisation wishing to monitor stories over the Internet."
— Sam Shemtob, Association of Independent Music
"[…] proving a very useful resource."
— Daniel Freedman, The Football Association