 Case Study: Cable & Wireless
"NewsNow has been one of the most responsive suppliers I've worked with. We
have never had any issues, either technical or otherwise that haven't been
sorted out swiftly and efficiently"
- Katie Hadgraft, group internal communications manager, Cable & Wireless
Customer Need
Cable & Wireless required news about the company, telecoms and the ISP
industry to be posted on its intranet. This was needed to keep all staff
up-to-date with the main issues regarding these sectors.
Solution
Three newsfeeds, based on keywords or phrases that Cable &
Wireless provided, fully integrated into the Cable
& Wireless intranet.
- Monitored mentions of "Cable & Wireless" within headlines
- Monitored any mention of key competitors and key phrases: Voice over IP,
Voice over Internet Protocol within the full text of the online world
press. It also looks for any article mentioning "telecoms, telecom,
telecommunications" twice within the full text
- Monitored any mention of ISP, Internet Service Provider, ISPA, ISPs,
Internet Service Providers, VoIP, Voice over IP, Voice over Internet
Protocol, and key competitors, within the headlines
What Katie Hadgraft, group internal communications manager, Cable & Wireless had to say
What were you using before NewsNow?
Before NewsNow we didn't have an external newsfeed on the
intranet.
What made you consider the service?
When we launched our new intranet, part of the user acceptance testing
feedback was a request for real time external news of some sort.
Did you shortlist other options?
We considered all sorts of options, including having a dedicated resource in
house that would extract relevant news from the existing press cuttings
service and post this on the web. The issue we kept coming up against was
copyright liability - plus we really couldn't justify any one person
spending that much time on compiling that sort of information.
How did you specify what you wanted?
We knew we wanted something simple, in real time, that was compatible with
our systems, and that somehow got round the copyright problem. We also
wanted the capability to remove unsuitable news if needed (sometimes
headlines that are nothing to do with Cable & Wireless or our industry slip
through the net).
What other considerations were in play?
Cost - it needed to demonstrate value for money.
Can you describe who benefits and how?
All employees benefit from the Industry newsfeed - it's one of the most used
parts of the intranet. It demonstrates that Cable & Wireless has an open
comms policy. It's particularly useful for people who need to know what's
happening in the industry as a specific part of their job (the sales force,
customer facing teams, the corporate comms team etc).
What difference is it making to your news monitoring?
We still use a press cuttings service but the cuttings are subject to
copyright and so don't get distributed widely around the company - this is
available to everyone.
How much has it been adapted since installation?
We've adapted the way that it behaves internally since launch so we now have
separate links to ISP news, Telecoms news and Cable & Wireless news
Where do you see it going from here?
We're hoping to extend the archive so news stays up longer (although we're
aware there's always the risk of links breaking at that stage).
NewsNow has been one of the most responsive suppliers I've worked with. We
have never had any issues, either technical or otherwise that haven't been
sorted out swiftly and efficiently.
See also
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