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NewsNow kicks off microsite strategy with launch of dedicated World Cup 2006 portal
26 April 2006
Award-winning news website NewsNow today announced the launch of its new dedicated World Cup 2006 portal, the first of its new breed of microsites tailored to specific market niches or events.
"We've been truly amazed by the growth of NewsNow among football fans. If ever there was a need for a news portal that monitors breaking World Cup news from thousands of sources from all over the world-wide web, it is now," said Struan Bartlett, chairman of NewsNow.
He added: "With the World Cup attracting such large-scale media attention, and the expectations concerning the English national team at its highest level since 1966, England fans are going to need a world-class news portal to stay on top of this world-class event."
"Over past months we've witnessed World Cup fever rising - a growing interest in anything and everything World Cup-related. In order to address our users and advertisers' demands alike, we decided to dedicate our first microsite entirely to the 2006 football World Cup."
NewsNow's microsite strategy will see it creating dedicated portals for key market niches and events to provide a better news-reading experience for users and a more attractive proposition for advertisers.
NewsNow's first microsite, the NewsNow World Cup 2006 portal, delivers breaking news every 5 minutes on every team and every key player from every recognisable football news brand, giving its users a unique new experience of the most important tournament for football fans globally.
Incumbent sales-agency Addvantage Media will be handling online advertising sales for the site.
For more information please contact:
26 April 2006, NewsNow Publishing Limited, London England
NewsNow is Europe's pioneering Internet news monitoring agency and supplier of tailored, aggregated newsfeeds.
NewsNow's customers hail from the world's PR, marketing, communications and web design departments of SME, national and multinational businesses and charitable organisations.
These organisations use NewsNow to gather and monitor news relevant to their company, clients, competitors, market industry and sector. Their news feeds may be delivered to their inbox, to their intranet or extranet or alternatively to NewsNow's secure web archive interface.
NewsNow is one of only a few companies able to offer this kind of online monitoring. Its customers include Exxon, Rolls-Royce, AMD and Sony Computer Entertainment.
NewsNow Key Points
NewsNow was founded in 1997. It began as a news aggregation website (www.NewsNow.co.uk) that fast became the UK's leading news portal. Today the portal features over 3300 topics and attracts 136 million page impressions monthly.
In 1998 NewsNow began delivering tailored news feeds to customers' websites.
In 2001, the addition of a sophisticated custom search engine capable of full-text search enabled NewsNow to deliver high-quality but cost-effective tailored Internet news monitoring solutions to PR, marketing and communications professionals of SME, national and multinational businesses and charitable organisations.