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The International Labour Organization Employs NewsNow to Deliver Internet Press Cuttings
20th September 2004
NewsNow Publishing Limited has struck a deal with the International Labour Organisation, an agency of the United Nations, to deliver up-to-the-minute news to its web site, and to staff across its entire body of 1300 people. Breaking articles on diverse issues including labour relations, employee rights, poverty and working conditions, as well as news about the ILO itself, are delivered to the Library section of the ILO's web site as they arrive. Articles are gathered from NewsNow's ever-growing list of over 19,000 web-based sources, and filtered according to the ILO's specifications using NewsNow's custom-designed newsfeed construction software.
NewsNow's editorial team worked with the ILO to refine the content of their newsfeed until it was exactly what they needed. The IT team worked with them to provide a customised display of the news, including a specially-designed facility which allows users to 'drill down' to articles on specific topic areas, such as AIDS or poverty.
The ILO expressed its enthusiasm for the facility: "We're extremely pleased with the service with which NewsNow is providing us. We can now track what's happening in global labour issues in a way that was difficult if not impossible before. The large list of sources, in several European languages, mean we get great very recent coverage from the local perspective.
"Compared to other news providers, NewsNow were prepared to be very flexible in terms of how the news was delivered, and in providing the drill-down facility, which has proved really useful, and should become very popular. The consistent level of customer service and the quality of support NewsNow provided in developing this service was a large factor in NewsNow's selection.
"The finished product is really easy to use: a primary goal was to encourage use by minimizing the need for training and making use as effortless as possible. I wouldn't hesitate in recommending NewsNow to anyone looking for web-based news."
20th September 2004, NewsNow Publishing Limited, London England
NewsNow is Europe's pioneering Internet news monitoring agency and supplier of tailored, aggregated newsfeeds.
NewsNow's customers hail from the world's PR, marketing, communications and web design departments of SME, national and multinational businesses and charitable organisations.
These organisations use NewsNow to gather and monitor news relevant to their company, clients, competitors, market industry and sector. Their news feeds may be delivered to their inbox, to their intranet or extranet or alternatively to NewsNow's secure web archive interface.
NewsNow is one of only a few companies able to offer this kind of online monitoring. Its customers include Exxon, Rolls-Royce, AMD and Sony Computer Entertainment.
NewsNow Key Points
NewsNow was founded in 1997. It began as a news aggregation website (www.NewsNow.co.uk) that fast became the UK's leading news portal. Today the portal features over 3300 topics and attracts 136 million page impressions monthly.
In 1998 NewsNow began delivering tailored news feeds to customers' websites.
In 2001, the addition of a sophisticated custom search engine capable of full-text search enabled NewsNow to deliver high-quality but cost-effective tailored Internet news monitoring solutions to PR, marketing and communications professionals of SME, national and multinational businesses and charitable organisations.
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