 Press Release
Online news study shows importance of news portals
Jan 23rd 2003
Online news sites are the winners in the battle for hearts and minds on the
Internet, according to a survey conducted for MSNBC.
The survey of 351 users found that most adult workers now spend more time
reading news and information online than they do consuming traditional media
such as TV, newspapers, radio and magazines.
The largest share - 35 per cent said they used the Internet for news during
the day. 37 per cent said they use the Internet for national news compared
to 35 per cent using traditional media.
Nick Gilbert, NewsNow CEO, says this trend is evident from the use of
NewsNow's news portal which collects news from over <$
6,000 sources: "A lot of
our traffic is during the working day, it's clear that for the majority of
people accessing news, online is very important. From an employer's point of
view its key that people have quick access and don't waste time surfing
around. We like to think that our portal goes a long way to meeting the
needs of staff and management in this respect."
NewsNow has over 300,000 users of its free portal which tracks news in six
key categories as well as 500 subject-based newsfeeds.
"I find it an excellent aid to keeping informed and searching news," said
Herbert Wright, a writer for Business Age.
"I keep it on constantly within a browswer window so that I can monitor
changes 24/7," says Matt Hanrahan, analyst, Dalcais Consultancy. "A news
portal like NewsNow is vital to tracking and scanning news as well as making
the most of your time."
The research was carried out by Market Facts for MSNBC.com in the US.
NewsNow recently relaunched its service with a new site design for simpler
news tracking.
New features include:
Contact Details
Jan 23rd 2003, NewsNow Publishing Limited, London England
Background Information
NewsNow is Europe's pioneering Internet news cuttings agency and supplier of tailored,
aggregated newsfeeds.
NewsNow's customers hail from the world's PR, marketing, communications
and web design departments of SME, national and
multinational businesses and charitable organisations.
These organisations use NewsNow to gather and monitor news relevant to their company,
clients, competitors, market industry and sector. Their news feeds may be delivered to their inbox, to
their intranet or extranet or alternatively to NewsNow's secure web archive interface.
NewsNow is one of only a few companies able to offer this kind
of online monitoring. Its customers include Exxon, Rolls-Royce, AMD and Sony Computer Entertainment.
NewsNow Key Points
- Searches over 31,000+ sources in real time
- Monitors news in over 141 countries and 20 languages
- Searches most leading international, national and regional newspapers;
consumer, trade and technical titles; government press pages; press
releases; blogs, webzines, newsletters and leading underground and
alternative publications
- Offers sophisticated positional and proximity matching - the ability to
specify keywords and phrases and the relationships between them
- No expertise necessary - professional staff take care of your changing
needs
- Sources added or removed on request
- 30 day news archive
- No per-article charges
- Fixed monthly fees
- Delivery by email alert, via secure web archive interface or to
any intranet or website
NewsNow History
NewsNow was founded in 1997. It began as a news aggregation website
(www.NewsNow.co.uk) that fast became the UK's leading news portal.
Today the portal features over 2300 topics and attracts
76 million page impressions monthly.
In 1998 NewsNow began delivering tailored news feeds to customers'
websites.
In 2001, the addition of a sophisticated custom
search engine capable of full-text search enabled NewsNow to deliver
high-quality but cost-effective tailored press cuttings solutions to PR,
marketing and communications professionals of SME, national and
multinational businesses and charitable organisations.
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